Programmes

Campaign Against Gender Based Violence :: Media Relation :: AMWIK’s Supporters & Networks :: Child Labor Campaign :: Regional Women's Exchange Programme :: GGP :: FGM/C :: Child Labour Awards

a. Trainings for media personnel on covering social issues
The Association carries out trainings for journalists and editors on how to report and prioritize social issues such as gender and governance, human rights, HIV/AIDS, child labour, effects of global policies on women and other emerging issues.

b. Training partner organizations in media relations
To complement the media trainings, AMWIK has undertaken trainings of partner organisations in the different networks on effective use of the media to profile their activities and on media relations. Such trainings have been carried out for partners supported by CIDA-GESP and whose work is on gender – gender based violence, trade, women workers’ rights, micro-finance; partners implementing the gender and governance programme; organizations working in child labour, and Oxfam GB Kenya Country Programme staff.

c. Training Women Leaders on Effective Media Use
AMWIK has since 2002 trained women leaders especially those aspiring for leadership positions for parliamentary and civic seats on how they can effectively use the media to position themselves for elections and profile themselves in the political arena. Currently, such trainings are going on to prepare women candidates for the upcoming 2007 general elections.

AMWIK carried out a survey that indicated that women are not well covered by the media because they are “media shy” and fear the exposure. This was linked to the negative publicity that women seeking political leadership get as the media scrutinizes their lives more that it does men’s thus creating fear amongst women. However, the women acknowledge the importance of media in enhancing their public profiles during their campaigns. These trainings complement the trainings AMWIK gives to journalists and editors in terms of supporting women leadership towards gender equity and the fact that women, who form 52% of the Kenyan population requires to be well represented at all leadership levels.