The Association has in the last four years carried out media and community awareness campaigns against child labour with the support of International Labour Organisation/International Programme on Elimination of Child Labour (ILO/IPEC) and WINROCK International.
The worst forms of child labour as outlined by the ILO Convention 182 remain rampant in Kenya despite their far reaching consequences to the society and the children labourers who are robbed of a future. Lack of public awareness on the forms and effects of child labour is still a major obstacle in the war against the vice.

According to ILO-IPEC, an approximated 1.3 million children are economically active and a further 2.2 million who are out of school despite the free primary education Kenya government policy could join employment at any time. Poverty and HIV/AIDS pandemic are some of the reasons that have been used to justify the rampant prevalence of child labour. This not withstanding, there has been a general ignorance by the Kenyan community of the extent and the harmful effects of child labour

The Association of Media Women in Kenya is currently running two programmes on child labour as follows:

a. In collaboration with International Labour Organisation/International Programme on Elimination of Child Labour (ILO-IPEC) AMWIK is implementing a multi faceted approach aimed at creating public awareness and community mobilisation for social action and change through a Time Bound Programme (TBP). The programme aims to building the knowledge base of the media to cover child labour and of organisations on how to use the media effectively as a tool in the campaign. It is also documenting the voices of children identified, rescued, rehabilitated and re-integrated by partners and capturing best practices. AMWIK has been involved in the child labour campaign supported by the ILO-IPEC for the last three years. Radio programmes have been produced read more...

b. The Child Labour Community Awareness Programme supported by Winrock International
AMWIK is also implemetning a programme titled: Community radio listening groups to create awareness towards social mobilisation against use of child labour in commercial agriculture in Kiambu and fish industry in Kisumu districts supported by WINROCK International.

The programme objectives is to:
1. Strengthening of intersectoral linkages between various government and civil society organisations
2. Raising awareness of the hazards of child labour and the importance of education for all children
The programme aims to raise awareness on child labour in the two districts through the use of radio programmes listening by community groups and child rights clubs. The programmes intends to encourage working children to be identified and enrolled back to schools or for vocational training. It will be creating community based child labour monitoring systems, including linking identified children to partner organisations where they can receive counseling and direct support to help them join and remain in school.